Develop a creative marketing campaign for the global expansion of a retailer through a new product launch. Considering your target customer, what marketing tactics would you deploy to maximize awareness of your launch and engagement with the brand in your new international market?
- Create a customer profile
- Decide what existing product you want to launch and with whom (which retailer)
- Create a marketing campaign to target your market
- Marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. A multitude of channels are used and coordinated to deliver effective results.
Deliverables:
- Cover Page
- 2 – 3 pages of text
- Appendix
- Includes pictures or graphs and charts
- Properly formatted Reference page
- MLA Documentation - at least 3
Learning Objectives
Case studies provide the opportunity to apply and practice analytic, evaluative, and communication skills. As a result of the Case Study Method, students will demonstrate their ability to:
- Diagnose and articulate a problem or issue related to retail consumers.
- Analyze and critically evaluate alternative solutions to the particular problem or issue.
- Present ideas/solutions and justifications for those ideas/solutions
- Listen and express and defend thoughts to others.
- Think like a professional in the fashion industry.
Student Guidelines: Writing a Case Study Analysis
Case Study Analyses should include headings. Three (or more) supporting references must be included. This may be the textbook, journal articles, and/or appropriate website information. Cite all work using MLA formatting for citations within the written document and in the Bibliography.
Evaluation of Case Study Analysis: Grading Criteria
Case Study Analyses will be evaluated based on the following criteria:
- Care with which facts and background knowledge are used
- Demonstration of the ability to clearly identify and state problems and issues
- Use of appropriate analytic techniques in identifying feasible solutions/plans of action
- Evidence of sound logic/argument
- Consistency between analysis and recommendations
- Ability to formulate reasonable and feasible recommendations for action
