EXTRA CREDIT

Visit a store, interview manger, researching marketing materials used during this holiday season.

Take pictures of marketing, I.e signs, windows, etc.

Place on One board 16x20

Explain marketing and target consumer in two page paper with 3 references.

Due last day of class.

10 points will be added to FINAL grade.  ALL requirements must be fulfilled to receive credit.

Please touch base with me for any questions.

ELEVATOR PITCH - FOR USE WITH SUMMARY IN LINKEDIN ACCOUNT

Marketing Plan/Logo

Here is where we bring it all together.  Answer each of the questions in the following grid to create a Marketing Plan and Logo for your FASHION BRAND - based on the inspiration board and what we have learned in class.

	“THEME”
Category	Strategy
Target Market  -          My ideal customer is:
Positioning Statement  -          My reason for existence
Offering to customers  -          What sets my business apart from the rest: -          What’s most important to my ideal customer when they are buying what I’m selling: -          What will trigger my ideal customer to think of me:
Price Strategy -     What is my price point?
Distribution - Where will I sell my products?
Sales Strategy
Service Strategy - Will I offer services with my products? - What are the expectations of my employees?
Promotion Strategy - How will people find me? - How will I let people know about me?
Marketing Research  - How will I conduct research for my product? - Create Likert Scale for current and future lines.
Any other component of your marketing plan

WEBSITE TO CREATE LOGO

1001 FONTS

You can click on the above link to assist with logo design, you are not limited to using this site only.

MOOD BOARD - FOR FINAL PROJECT

FASHION CONCEPT MOOD BOARD

The presentation must be strongly themed, capturing the mood in a nut shell and should always be accompanied by a title. This can be determined by the fabrics: Natural Linens, the season: Summer Blues, or the merchandise: Metamorphosis… 

Cut out pictures that inspired you. Use anything you can find from magazines, your pc or mac, tissue paper, feathers, foil, string, fabric etc., books (not just fashion), your own photographs and collect fabric and paint swatches. But DONT go overboard, this can look messy.

Get ready for some preppy southern charm…today is the official launch day for Lattice and Ivy and I am so excited to finally share this project with you guys.  I hopped on board with their team in early summer and am so pumped to have been a part of creating this colorful new brand.  Lattice and Ivy is a new company targeted towards the fashionable female entrepreneur and pays top commissions on personalized, stylish, fun products you love.   I worked with the Lattice and Ivy creative team to design a clean, modern, colorful logo that embodied their trendy products and overall essence of their brand.  The logo element that we created using a subtle combination of the “l” and the ‘i” made for a lovely pattern…so much so that they decided to use it on some of their product line {see the awesome monogramed coaster image below}!  We kicked off this project by developing a Pinterest inspiration board and it all snowballed from there.  Below is a little recap the process and how it all came together.  Be sure to check them out!

FINAL PROJECT - DUE DECEMBER 8, 2016

THIS FINAL PROJECT IS BROKEN INTO TWO PARTS.  DUE DECEMBER 8, 2016.

- INSPIRATION/MOOD BOARD (Board #1)

- MARKETING PLAN/LOGO (Board #2)

Boards are to be no larger than 16"x20,"  we will be working on the boards in class, starting 11/29/2016

You can include samples of the designed good or service you will provide, including:
 - Sample Designs
 - Fabric Swatches

Logo must be on BOTH boards

Please touch base with me if there are any additional questions.

You will be graded on neatness, in class work, & marketing plan.

Be prepared to have each board critiqued during the final classes.

CHAPTERS 7 & 8 PREZI'S

CHAPTER 8

CHAPTER 7

CHAPTER 11 PREZI

Do not forget to read chapter 10 to prep for final and ask any questions BEFORE the final approaches

Below is the link for chapter 11

CHAPTER 11

CHAPTER 9 PREZI

PREZI: DEMOGRQAPHICS, PHSYCHOGRAPHICS, AND THE FASHION CONSUMER

WATCH THIS!!!!

DEFINE YOUR TARGET MARKET AND BOMBARD THEM WITH WHY!!!!

HOW GREAT LEADERS INSPIRE ACTION - THE WHY OF THE BUY

AS A LEADER IN THE FASHION INDUSTRY - YOU MUST DEFINE FOR YOUR CUSTOMER WITHOUT A SHADOW OF A DOUBT WHY IT IS IMPORTANT FOR THEM TO PURCHASE YOUR DESIGNS, HAVE YOU STYLE THEM, BE THEIR VISUAL MERCHANDISER, ETC!

STAY ENCOURAGED!

FASHION CONSUMER MARKETING STRATEGY

Select a product appealing to the 55-65 year old age group.  Based on the attitudes of today's mature consumers., devise a marketing strategy that would be likely to get their attention, and explain its appeal.

Pg 174 - Activity #4

Create a 10 minute presentation 10 - 15 slides for a presentation due 11/15/2016

Presentations will take place for that entire week.

I am excited to see what you come up with.