Harcum Retail Trip 11/2/2017 - Homework due 11/7/2017

Fashion Marketers!

This Thursday you must be on time.  The fashion program is taking a trip into the city and we will be in attendance. 

Your homework for the trip is to observe all the marketing media throughout the retail spaces we move in and out of. Write a one page response to the marketing media and how you believe all aspects of the media influences consumer behavior.

- Color

- Lighting

- Atmosphere

- Size of retail space

- Theme and layout of merchandise

- Signage

- Music

- etc.

Support your findings with at least one source outside of the Why of the Buy text. Write from a market researcher perspective and use the information we have covered in class up until this point. It will be due on Tuesday 11/7/2017.

You should have plenty of time to do this. 

The bus returns to the campus around 2.

External Factors Influencing Fashion Consumers

Click below link for Prezi on Chapter 7 Lecture

http://prezi.com/upop21vrjuiz/?utm_campaign=share&utm_medium=copy

INTERNAL FACTORS INFLUENCE FASHION CONSUMERS

Click the below link for this week's lecture:

Attitudes and Personality Prezi

Self-Concept Theory - Due 10/12/2017

Choose 3 items in your own closet - that is the closest match to your personal style. Place the images of these items on a 20x30 board, with supporting images in response to the following questions

- Why/How did marketers peak your interest in this style?
- Why did this style appeal to you?
- How does it align with your personal self-concept.
- Explain the various "selves" in the text and relate them to your choosing of these particular styles.

Concept, composition, and delivery will be evaluated for this project.


SEE BELOW IMAGES TO ASSIST YOU IN THIS PROCESS