CHAPTERS 3 & 4

Click below link to access the Prezi on Internal Factors that Affect Consumer Behavior

http://prezi.com/lnrbqcitstwk/?utm_campaign=share&utm_medium=copy

8 Guidelines for Presentation Practice

“Visualizing is great, but it doesn’t replace the actual out-loud practice.”

Here are my 8 guidelines for perfect practice:

1. Practice out loud.Say the presentation out loud; three to six times should do it.
2. Practice with variety.
   Every time you say your presentation, say it differently – the goal is to keep it conversational, not memorize exact phrases.
3. Be aware of timing.
   Leave time in your practice session for audience interaction, questions, etc.
4. Practice in front of a real audience, similar to your target audience.Practice in front of people who are similar to the “real audience.” If there are words that you are using they don’t get, or concepts that aren’t clear, it’s better to find out in front of this group, rather than the “real audience.”
5. Incorporate spontaneous Q&A into your practice.
   If you anticipate getting questions, or being interrupted during the presentation, make sure your practice audience is doing the same.
6. Spend more time on the speech opening and closing.
   Practice your opening and close more frequently – commute time is great for this.
7. Practice your timing.
   If the entire presentation is to last for 30 minutes, the practice should go no longer than 18 to 25 minutes, depending on the amount of interaction or questions you anticipate.
8. Practice by recording yourself.
   If they are very critical presentations, videotape yourself. The new Kodak Zi8 Pocket Video Camera is easy to use. You can immediately connect to a computer via its USB port to analyze yourself.
   A good question to ask is, “Would I want to sit through this?”
   If the answer is, “No,” then what do you need to do to change the presentation?

Target Your Market - Mini-Presentation 1 - Due 9/28/2017

1. Visit a retail store that sells designed goods

 - jewelry

 - clothing

 - appliances

 - furniture

2. Identify a specific item and the audience that is most likely being targeted. 

3. Name a few ways to modify the item so that it would appeal to a completely different age group.

4. Why do you feel these innovations will work?

5. Relate your findings to the class in a 5-minute PowerPoint presentation.

Presentation must include the following:
 - Introduction
 - Pictures of the store you visited and location
 - The initial targeted market
 (a picture of who she or he might be)

• Remember the target market for the product has one identity only and does not include everybody. Be very specific - you can even give her or him a name.

 - The changed/altered target market - again, be very specific and give them a name
 - Reasons for the innovation i.e. change in design or color
 - Conclusion

News Article Response Directive

Directions: Complete one Article Summary for each article read.  Remember to submit a copy of the article at the end of the summary. 

Include the following in your summation.

v     Summary Information

w        Briefly state the main idea presented in this article:

w        Summarize the most important information, ideas, facts, etc. presented in this article (1 - 2 paragraphs)

v     Personal Reaction

w        What was the most surprising/interesting thing in this article? 

 w        What other keywords/topics for further research did you find reading this article to contribute to marketing?
(1 -2 paragraphs)

• Draw a conclusion about the article - is it a good or bad idea?

                    (1 paragraph)

v         Bibliographic Information - Submit in MLA format (Last Page)

REMEMBER: THIS IS ACADEMIC WRITING - DO NOT RESPOND TO ARTICLES WITH

• I THINK...
• I FEEL...
• I BELIEVE...

You will lose points (I already know this is your thoughts, feelings, and beliefs about what you read)

Here are some additional questions to consider while reading:


How much does the text agree or clash with your view of the world, and what you consider right and wrong? 

Use several quotes as examples of how it agrees with and supports what you think about the world, about right and wrong, and about what you think it is to be human.   Use quotes and examples to discuss how the text disagrees with what you think about the world and about right and wrong. 
    
How well does it address things that you, personally, care about and consider important to the world? How does it address things that are important to your family, your community, your ethnic group, to people of your economic or social class or background, or your faith tradition?  If not, who does or did the text serve? Did it pass the "Who cares?" test?  

Use quotes to illustrate.

Consumer Behavior & the Fashion Consumer

Click the link for this week's Prezi on Consumer Behavior & the Fashion Consumer

This is directly in line with the information presented in Chapter 1 of the text.