Target Your Market - Mini-Presentation 1 - Due 9/28/2017

1. Visit a retail store that sells designed goods

 - jewelry

 - clothing

 - appliances

 - furniture

2. Identify a specific item and the audience that is most likely being targeted. 

3. Name a few ways to modify the item so that it would appeal to a completely different age group.

4. Why do you feel these innovations will work?

5. Relate your findings to the class in a 5-minute PowerPoint presentation.

Presentation must include the following:
 - Introduction
 - Pictures of the store you visited and location
 - The initial targeted market
 (a picture of who she or he might be)

• Remember the target market for the product has one identity only and does not include everybody. Be very specific - you can even give her or him a name.

 - The changed/altered target market - again, be very specific and give them a name
 - Reasons for the innovation i.e. change in design or color
 - Conclusion