This Thursday you must be on time. The fashion program is taking a trip into the city and we will be in attendance.
Your homework for the trip is to observe all the marketing media throughout the retail spaces we move in and out of. Write a one page response to the marketing media and how you believe all aspects of the media influences consumer behavior.
- Color
- Lighting
- Atmosphere
- Size of retail space
- Theme and layout of merchandise
- Signage
- Music
- etc.
Support your findings with at least one source outside of the Why of the Buy text. Write from a market researcher perspective and use the information we have covered in class up until this point. It will be due on Tuesday 11/7/2017.
You should have plenty of time to do this.
The bus returns to the campus around 2.
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