CONSUMER BEHAVIOR AND THE FASHION CONSUMER

CONSUMER BEHAVIOR AND FASHION LINK

Click the above link for review of today's lecture

NEWS ARTICLE DIRECTIVE

Directions: Complete one Article Summary for each article read.  Remember to submit a copy of the article at the end of the summary. 

Include the following in your summation.

v     Summary Information

w        Briefly state the main idea presented in this article:

w        Summarize the most important information, ideas, facts, etc. presented in this article (1 - 2 paragraphs)

v     Personal Reaction

w        What was the most surprising/interesting thing in this article? 

 w        What other keywords/topics for further research did you find reading this article to contribute to marketing?
(1 -2 paragraphs)

• Draw a conclusion about the article - is it a good or bad idea?

                    (1 paragraph)

v         Bibliographic Information - Submit in MLA format (Last Page)

REMEMBER: THIS IS ACADEMIC WRITING - DO NOT RESPOND TO ARTICLES WITH

• I THINK...
• I FEEL...
• I BELIEVE...

You will lose points (I already know this is your thoughts, feelings, and beliefs about what you read)

Here are some additional questions to consider while reading:


How much does the text agree or clash with your view of the world, and what you consider right and wrong? 

Use several quotes as examples of how it agrees with and supports what you think about the world, about right and wrong, and about what you think it is to be human.   Use quotes and examples to discuss how the text disagrees with what you think about the world and about right and wrong. 
    
How well does it address things that you, personally, care about and consider important to the world? How does it address things that are important to your family, your community, your ethnic group, to people of your economic or social class or background, or your faith tradition?  If not, who does or did the text serve? Did it pass the "Who cares?" test?  

Use quotes to illustrate.

TARGET YOUR CUSTOMER DUE 9/13/2018

1. Visit a retail store that sells designed goods

 - jewelry

 - clothing

 - appliances

 - furniture

2. Identify a specific item and the audience that is most likely being targeted. 

3. Name a few ways to modify the item so that it would appeal to a completely different age group and create a consumer profile for them.

4. Why do you feel these innovations will work?

5. Relate your findings to the class in a 5-minute PowerPoint presentation.

Presentation must include the following:
 - Introduction
 - Pictures of the store you visited and location
 - The initial targeted market
 (a picture of who she or he might be)

• Remember the target market for the product has one identity only and does not include everybody. Be very specific - you can even give her or him a name.

 - The changed/altered target market - again, be very specific and give them a name
 - Reasons for the innovation i.e. change in design or color
 - Conclusion

Welcome to Retail Consumers FALL 2018

TUESDAY - ASSIGNMENT/LECTURE

THURSDAY - NEWSPAPER ARTICLE CLASS DISCUSSION & IN-CLASS WORK ON PROJECTS

News Article Submissions                           20%

Projects/Presentations                                  20%

Final Project                                                40%

Mid Term                                                    10%

Final                                                            10%

                                                                      ________

                                                                           100%

ALSO NOTE - LATE WORK WILL NOT BE ACCEPTED ... THERE WILL ALSO BE NO RETAKES FOR TESTS