Tuesday, November 13, 2018

Saturday, November 3, 2018

AGE, FAMILY, AND LIFE CYCLE INFLUENCES



 EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR - CH. 7

Click the above link for the lecture on socialization and the family
CHAPTE
r
7: Ag
E
, F
A
m
IL
y,
A
nd L
IFE
Cy
CLE
In
FLUE
n
CES
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Summary
While marketers have always known the impact
of factors such as family, age, and life cycle stage on
consumers, significant changes are taking place in
the factors themselves and are causing marketers to
reconsider how best to reach out to and connect with 
consumers in various circumstances. This section focuses on addressing the new needs of consumers in innovative ways.