AGE, FAMILY, AND LIFE CYCLE INFLUENCES

 EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR - CH. 7

Click the above link for the lecture on socialization and the family

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Summary

While marketers have always known the impact

of factors such as family, age, and life cycle stage on

consumers, significant changes are taking place in

the factors themselves and are causing marketers to

reconsider how best to reach out to and connect with 

consumers in various circumstances. This section focuses on addressing the new needs of consumers in innovative ways.