How Great Leaders Inspire Action

Leaders = BRANDS & DESIGNERS we purchase from everyday.

Click the link to revisit the video we watched today.

HOW GREAT LEADERS INSPIRE ACTION

RESOURCES FOR ARTICLE COLLECTION

Also use Business of Fashion as a resource for article collection.

I cannot wait to see what you come up with!

WELCOME TO RETAIL CONSUMERS - FALL 2017

TUESDAY - ASSIGNMENT/LECTURE

THURSDAY - NEWSPAPER ARTICLE CLASS DISCUSSION & IN-CLASS WORK ON PROJECTS

PROJECTS/PAPERS/QUIZZES EVERY OTHER WEEK

Class Participation & Attendance                10%

News Article Submissions                             20%

Projects/Presentations                                  50%

Mid Term                                                          10%

Final                                                                   10%

                                                                      ________

                                                                           100%

ALSO NOTE - LATE WORK WILL NOT BE ACCEPTED ... THERE WILL BE NO RETAKES FOR TESTS

EXTRA CREDIT

Visit a store, interview manger, researching marketing materials used during this holiday season.

Take pictures of marketing, I.e signs, windows, etc.

Place on One board 16x20

Explain marketing and target consumer in two page paper with 3 references.

Due last day of class.

10 points will be added to FINAL grade.  ALL requirements must be fulfilled to receive credit.

Please touch base with me for any questions.

ELEVATOR PITCH - FOR USE WITH SUMMARY IN LINKEDIN ACCOUNT

Marketing Plan/Logo

Here is where we bring it all together.  Answer each of the questions in the following grid to create a Marketing Plan and Logo for your FASHION BRAND - based on the inspiration board and what we have learned in class.

	“THEME”
Category	Strategy
Target Market  -          My ideal customer is:
Positioning Statement  -          My reason for existence
Offering to customers  -          What sets my business apart from the rest: -          What’s most important to my ideal customer when they are buying what I’m selling: -          What will trigger my ideal customer to think of me:
Price Strategy -     What is my price point?
Distribution - Where will I sell my products?
Sales Strategy
Service Strategy - Will I offer services with my products? - What are the expectations of my employees?
Promotion Strategy - How will people find me? - How will I let people know about me?
Marketing Research  - How will I conduct research for my product? - Create Likert Scale for current and future lines.
Any other component of your marketing plan

WEBSITE TO CREATE LOGO

1001 FONTS

You can click on the above link to assist with logo design, you are not limited to using this site only.