WHY BUY - A RETAIL EXPERIENCE: September 2015

Wednesday, September 23, 2015

PAPER #1 DUE OCTOBER 15, 2015 - ASSIGNMENT DETAILS

THIS ASSIGNMENT IS TO HELP REVEAL HOW YOUR PERSONAL INTERESTS CONTRAST WITH OTHERS IN THE MARKET\
- YOU WILL UNDERSTAND WHY AND HOW OTHER MARKETERS CONVEY INFORMATION TO DIFFERENT TARGET MARKETS
- YOU WILL BE ABLE TO DEFINE ALL ELEMENTS OF MARKETING DOWN TO THE COLOR OF THE STORE WALLS AND FRIENDLINESS OF THE STAFF

CHAPTER 6 PAGE 148

1. CREATE A THESIS STATEMENT
2. WRITE 3 - 5 PAGES BASED ON SELF-CONCEPT THEORY (SPECIFICS ARE WRITTEN BELOW)
3. 5 REFERENCES ARE REQUIRED (NO EXCEPTIONS)
4. USE TABLES, VISUAL AIDS, ETC IN YOUR PAPER TO GET IDEAS ACROSS - MAKE SURE YOU EXPLAIN THEM THOROUGHLY!
5. USE "ACTION" WORDS AND KEY TERMS FROM CHAPTER 6 - WE WILL DISCUSS THIS IN CLASS

VISIT A FASHION RETAIL STORE WHERE YOU ARE COMFORTABLE SHOPPING AND APPEALS TO YOUR SELF CONCEPT. NOTE THE STORE LAY OUT AND DISPLAYS, THE MERCHANDISE, AND THE SALES PEOPLE. DETERMINE HOW EACH OF THESE ELEMENTS ENHANCE YOUR SELF CONCEPT. THEN VISIT A STORE WHERE YOU ARE NOT NECESSARILY COMFORTABLE SHOPPING AND DOES NOT HARMONIZE WITH YOUR SELF-CONCEPT. DESCRIBE THE DISPLAYS, MERCHANDISE, AND SALES FORCE, AND CONTRAST YOUR FINDINGS FROM THE SECOND STORE WITH THOSE OF THE FIRST.

WHICH STORE ELEMENT HAS THE GREATEST INFLUENCE, POSITIVE OR NEGATIVE, ON YOUR SELF-CONCEPT? WHY?

SEE BELOW IMAGES TO ASSIST YOU IN THIS PROCESS

Tuesday, September 22, 2015

SELF-CONCEPT THEORY PAPER #1 DUE OCTOBER 15, 2015

A thesis statement:

tells the reader how you will interpret the significance of the subject matter under discussion.
is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
makes a claim that others might dispute.
is usually a single sentence somewhere in your first paragraph that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)