PAPER #1 DUE OCTOBER 15, 2015 - ASSIGNMENT DETAILS

THIS ASSIGNMENT IS TO HELP REVEAL HOW YOUR PERSONAL INTERESTS CONTRAST WITH OTHERS IN THE MARKET\
 - YOU WILL UNDERSTAND WHY AND HOW OTHER MARKETERS CONVEY INFORMATION TO DIFFERENT TARGET MARKETS
- YOU WILL BE ABLE TO DEFINE ALL ELEMENTS OF MARKETING DOWN TO THE COLOR OF THE STORE WALLS AND FRIENDLINESS OF THE STAFF

CHAPTER 6 PAGE 148

1.  CREATE A THESIS STATEMENT
2. WRITE 3 - 5 PAGES BASED ON SELF-CONCEPT THEORY (SPECIFICS ARE WRITTEN BELOW)
3.  5 REFERENCES ARE REQUIRED (NO EXCEPTIONS)
4.  USE TABLES, VISUAL AIDS, ETC IN YOUR PAPER TO GET IDEAS ACROSS - MAKE SURE YOU EXPLAIN THEM THOROUGHLY!
5. USE "ACTION" WORDS AND KEY TERMS FROM CHAPTER 6 - WE WILL DISCUSS THIS IN CLASS

VISIT A FASHION RETAIL STORE WHERE YOU ARE COMFORTABLE SHOPPING AND APPEALS TO YOUR SELF CONCEPT.  NOTE THE STORE LAY OUT AND DISPLAYS, THE MERCHANDISE, AND THE SALES PEOPLE.  DETERMINE HOW EACH OF THESE ELEMENTS  ENHANCE YOUR SELF CONCEPT.  THEN VISIT A STORE WHERE YOU ARE NOT NECESSARILY COMFORTABLE SHOPPING AND DOES NOT HARMONIZE WITH YOUR SELF-CONCEPT.  DESCRIBE THE DISPLAYS, MERCHANDISE, AND SALES FORCE, AND CONTRAST YOUR FINDINGS FROM THE SECOND STORE WITH THOSE OF THE FIRST.

WHICH STORE ELEMENT HAS THE GREATEST INFLUENCE, POSITIVE OR NEGATIVE, ON YOUR SELF-CONCEPT? WHY?

SEE BELOW IMAGES TO ASSIST YOU IN THIS PROCESS