- jewelry
- clothing
- appliances
- furniture
2. Identify a specific item and the audience that is most likely being targeted.
3. Name a few ways to modify the item so that it would appeal to a completely different age group and create a consumer profile for them.
4. Why do you feel these innovations will work?
5. Relate your findings to the class in a 5-minute PowerPoint presentation.
Presentation must include the following:
- Introduction
- Pictures of the store you visited and location
- The initial targeted market
(a picture of who she or he might be)
- Reasons for the innovation i.e. change in design or color
- Conclusion
Presentation must include the following:
- Introduction
- Pictures of the store you visited and location
- The initial targeted market
(a picture of who she or he might be)
- Remember the target market for the product has one identity only and does not include everybody. Be very specific - you can even give her or him a name.
- Reasons for the innovation i.e. change in design or color
- Conclusion
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