Case Study: New Product in an International Market - Due 10/18/2018

Outline Due 10/4/2018 - Working classes 9/27/2018, 10/4/2018, & 10/11/2018

Develop a creative marketing campaign for the global expansion of a retailer through a new product launch. Considering your target customer, what marketing tactics would you deploy to maximize awareness of your launch and engagement with the brand in your new international market?

- Create a customer profile
- Decide what existing product you want to launch and with whom (which retailer)
- Create a marketing campaign to target your market

• Marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. A multitude of channels are used and coordinated to deliver effective results.

Deliverables:

• Cover Page

• 2 – 3 pages of text
• Appendix
• Includes pictures or graphs and charts
• Properly formatted Reference page
• MLA Documentation - at least 3

Learning Objectives

Case studies provide the opportunity to apply and practice analytic, evaluative, and communication skills. As a result of the Case Study Method, students will demonstrate their ability to:

• Diagnose and articulate a problem or issue related to retail consumers.
• Analyze and critically evaluate alternative solutions to the particular problem or issue.
• Present ideas/solutions and justifications for those ideas/solutions
• Listen and express and defend thoughts to others.
• Think like a professional in the fashion industry.

Student Guidelines: Writing a Case Study Analysis 

Case Study Analyses should include headings. Three (or more) supporting references must be included. This may be the textbook, journal articles, and/or appropriate website information. Cite all work using MLA formatting for citations within the written document and in the Bibliography.

Evaluation of Case Study Analysis: Grading Criteria

Case Study Analyses will be evaluated based on the following criteria:

• Care with which facts and background knowledge are used
• Demonstration of the ability to clearly identify and state problems and issues
• Use of appropriate analytic techniques in identifying feasible solutions/plans of action
• Evidence of sound logic/argument
• Consistency between analysis and recommendations
• Ability to formulate reasonable and feasible recommendations for action