FASHION CONSUMER MARKETING STRATEGY

Select a product appealing to the 55-65 year old age group.  Based on the attitudes of today's mature consumers., devise a marketing strategy that would be likely to get their attention, and explain its appeal.

Pg 174 - Activity #4

Create a 10 minute presentation 10 - 15 slides for a presentation due 11/15/2016

Presentations will take place for that entire week.

I am excited to see what you come up with.