Harcum Retail Trip 11/2/2017 - Homework due 11/7/2017

Fashion Marketers!

This Thursday you must be on time.  The fashion program is taking a trip into the city and we will be in attendance. 

Your homework for the trip is to observe all the marketing media throughout the retail spaces we move in and out of. Write a one page response to the marketing media and how you believe all aspects of the media influences consumer behavior.

- Color

- Lighting

- Atmosphere

- Size of retail space

- Theme and layout of merchandise

- Signage

- Music

- etc.

Support your findings with at least one source outside of the Why of the Buy text. Write from a market researcher perspective and use the information we have covered in class up until this point. It will be due on Tuesday 11/7/2017.

You should have plenty of time to do this. 

The bus returns to the campus around 2.

External Factors Influencing Fashion Consumers

Click below link for Prezi on Chapter 7 Lecture

http://prezi.com/upop21vrjuiz/?utm_campaign=share&utm_medium=copy

INTERNAL FACTORS INFLUENCE FASHION CONSUMERS

Click the below link for this week's lecture:

Attitudes and Personality Prezi

Self-Concept Theory - Due 10/12/2017

Choose 3 items in your own closet - that is the closest match to your personal style. Place the images of these items on a 20x30 board, with supporting images in response to the following questions

- Why/How did marketers peak your interest in this style?
- Why did this style appeal to you?
- How does it align with your personal self-concept.
- Explain the various "selves" in the text and relate them to your choosing of these particular styles.

Concept, composition, and delivery will be evaluated for this project.


SEE BELOW IMAGES TO ASSIST YOU IN THIS PROCESS

CHAPTERS 3 & 4

Click below link to access the Prezi on Internal Factors that Affect Consumer Behavior

http://prezi.com/lnrbqcitstwk/?utm_campaign=share&utm_medium=copy

8 Guidelines for Presentation Practice

“Visualizing is great, but it doesn’t replace the actual out-loud practice.”

Here are my 8 guidelines for perfect practice:

1. Practice out loud.Say the presentation out loud; three to six times should do it.
2. Practice with variety.
   Every time you say your presentation, say it differently – the goal is to keep it conversational, not memorize exact phrases.
3. Be aware of timing.
   Leave time in your practice session for audience interaction, questions, etc.
4. Practice in front of a real audience, similar to your target audience.Practice in front of people who are similar to the “real audience.” If there are words that you are using they don’t get, or concepts that aren’t clear, it’s better to find out in front of this group, rather than the “real audience.”
5. Incorporate spontaneous Q&A into your practice.
   If you anticipate getting questions, or being interrupted during the presentation, make sure your practice audience is doing the same.
6. Spend more time on the speech opening and closing.
   Practice your opening and close more frequently – commute time is great for this.
7. Practice your timing.
   If the entire presentation is to last for 30 minutes, the practice should go no longer than 18 to 25 minutes, depending on the amount of interaction or questions you anticipate.
8. Practice by recording yourself.
   If they are very critical presentations, videotape yourself. The new Kodak Zi8 Pocket Video Camera is easy to use. You can immediately connect to a computer via its USB port to analyze yourself.
   A good question to ask is, “Would I want to sit through this?”
   If the answer is, “No,” then what do you need to do to change the presentation?

Target Your Market - Mini-Presentation 1 - Due 9/28/2017

1. Visit a retail store that sells designed goods

 - jewelry

 - clothing

 - appliances

 - furniture

2. Identify a specific item and the audience that is most likely being targeted. 

3. Name a few ways to modify the item so that it would appeal to a completely different age group.

4. Why do you feel these innovations will work?

5. Relate your findings to the class in a 5-minute PowerPoint presentation.

Presentation must include the following:
 - Introduction
 - Pictures of the store you visited and location
 - The initial targeted market
 (a picture of who she or he might be)

• Remember the target market for the product has one identity only and does not include everybody. Be very specific - you can even give her or him a name.

 - The changed/altered target market - again, be very specific and give them a name
 - Reasons for the innovation i.e. change in design or color
 - Conclusion