CHAPTERS 10 & 11 PREZIS

CHAPTERS 10 AND 11 PREZI 

How Marketers Obtain and Use Consumer Information

Social Media and the Fashion Consumer

Follow below link to access the Prezi:

http://prezi.com/hg1upda5xhan/?utm_campaign=share&utm_medium=copy

Chapter 9 Prezi Lecture Demographics and Psychographics

http://prezi.com/fv551rt0kfzh/?utm_campaign=share&utm_medium=copy&rc=ex0share

SOCIAL INFLUENCES ON FASHION CONSUMERS

CHAPTER 8 PREZI

AGE, FAMILY, AND LIFE CYCLE INFLUENCES

 EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR - CH. 7

Click the above link for the lecture on socialization and the family

CHAPTE

r

7: Ag

E

, F

A

m

IL

y,

A

nd L

IFE

Cy

CLE

In

FLUE

n

CES

173

Summary

While marketers have always known the impact

of factors such as family, age, and life cycle stage on

consumers, significant changes are taking place in

the factors themselves and are causing marketers to

reconsider how best to reach out to and connect with 

consumers in various circumstances. This section focuses on addressing the new needs of consumers in innovative ways.

BRANDING AND MARKETING PLAN DUE 11/15/2018

THIS PROJECT IS BROKEN INTO TWO PARTS.

- INSPIRATION/MOOD BOARD (Board #1) 

- MARKETING PLAN/LOGO (Board #2)

Due 11/15/2018

Present Creatively:

Target Market

-          My ideal customer is:

Positioning Statement

-          My reason for existence 

• There must be a written statement of positioning on your board. Incorporate the "why" for your brand. For example:
• At Earth's Bounty, we grow market vegetables in a way that's good for the earth and good for the table.
• Our company, Hopscotch Learning, exists to provide educational services that allow children to experience success in learning and success in life.

Offering to customers

-          What sets my business apart from the rest:

-          What’s most important to my ideal customer when they are buying what I’m selling:

-          What will trigger my ideal customer to think of me:

Price Strategy

-     What is my price point?

Distribution

- Where will I sell my products?

Service Strategy

- Will I offer services with my products?

- What are the expectations of my employees?

Promotion Strategy

- How will people find me?

- How will I let people know about me?

Marketing Research

- How will I conduct research for my product?

Any other component of your marketing plan

Boards are 11" X 14""  we will be working on the boards in class, starting 11/01/2016

You can include samples of the designed good or service you will provide, including:
 - Sample Designs
 - Fabric Swatches

Logo must be on BOTH boards

You will be graded on neatness, in class work, & marketing plan.

Be prepared to have each board critiqued.

Please touch base with me if there are any additional questions.

Attitudes and Motivation- Chapters 5 & 6 "WHY OF THE BUY"

http://prezi.com/4dif_tptqukt/?utm_campaign=share&utm_medium=copy

NUMEROUS psychological and behavioral elements influence individual consumers in their actions and attitudes toward fashion.  Some of these elements are explored in this lecture. Chapter 3 described how people perceive, learn, and remember. The various human needs and wants that motivate purchases, and the rational versus emotional drivers that influence purchase decisions, are examined in Chapter 4. The consumer's attitudes and values, and how those traits influence behavior, are the topic of Chapter 5. Part II concludes with the Chapter 6 discussion of how personality and self-concept relate to the consumption of fashion.

Click the above link to review the content presented in these last chapters before the midterm.

INTERNAL FACTORS THAT INFLUENCE FASHION CONSUMERS

PART II - CH.'S 3 & 4 INTERNAL FACTORS INFLUENCE FASHION CONSUMERS