BRANDING AND MARKETING PLAN DUE 11/15/2018

THIS PROJECT IS BROKEN INTO TWO PARTS.

- INSPIRATION/MOOD BOARD (Board #1) 

- MARKETING PLAN/LOGO (Board #2)

Due 11/15/2018

Present Creatively:

Target Market

-          My ideal customer is:

Positioning Statement

-          My reason for existence 

• There must be a written statement of positioning on your board. Incorporate the "why" for your brand. For example:
• At Earth's Bounty, we grow market vegetables in a way that's good for the earth and good for the table.
• Our company, Hopscotch Learning, exists to provide educational services that allow children to experience success in learning and success in life.

Offering to customers

-          What sets my business apart from the rest:

-          What’s most important to my ideal customer when they are buying what I’m selling:

-          What will trigger my ideal customer to think of me:

Price Strategy

-     What is my price point?

Distribution

- Where will I sell my products?

Service Strategy

- Will I offer services with my products?

- What are the expectations of my employees?

Promotion Strategy

- How will people find me?

- How will I let people know about me?

Marketing Research

- How will I conduct research for my product?

Any other component of your marketing plan

Boards are 11" X 14""  we will be working on the boards in class, starting 11/01/2016

You can include samples of the designed good or service you will provide, including:
 - Sample Designs
 - Fabric Swatches

Logo must be on BOTH boards

You will be graded on neatness, in class work, & marketing plan.

Be prepared to have each board critiqued.

Please touch base with me if there are any additional questions.