http://prezi.com/4dif_tptqukt/?utm_campaign=share&utm_medium=copy
NUMEROUS psychological and behavioral elements influence individual consumers in their actions and attitudes toward fashion. Some of these elements are explored in this lecture. Chapter 3 described how people perceive, learn, and remember. The various human needs and wants that motivate purchases, and the rational versus emotional drivers that influence purchase decisions, are examined in Chapter 4. The consumer's attitudes and values, and how those traits influence behavior, are the topic of Chapter 5. Part II concludes with the Chapter 6 discussion of how personality and self-concept relate to the consumption of fashion.
Click the above link to review the content presented in these last chapters before the midterm.
No comments:
Post a Comment