MARKETING PLAN/LOGO

Here is where we bring it all together.  Answer each of the questions in the following grid to create a Marketing Plan and Logo for your FASHION BRAND - based on the inspiration board and what we have learned in class.

	“THEME”
Category	Strategy
Target Market  -          My ideal customer is:
Positioning Statement  -          My reason for existence
Offering to customers  -          What sets my business apart from the rest: -          What’s most important to my ideal customer when they are buying what I’m selling: -          What will trigger my ideal customer to think of me:
Price Strategy -     What is my price point?
Distribution - Where will I sell my products?
Sales Strategy
Service Strategy - Will I offer services with my products? - What are the expectations of my employees?
Promotion Strategy - How will people find me? - How will I let people know about me?
Marketing Research  - How will I conduct research for my product? - Create Likert Scale for current and future lines.
Any other component of your marketing plan