UPDATED PROJECT - MERCHANDISE ASSORTMENT DUE 11/10/15

ORGANIZE A MERCHANDISE ASSORTMENT FOR TWO SMALL WOMEN'S APPAREL STORES.  WE HAVE DEFINED THE TARGET MARKET IN CLASS.  INCLUDE IN YOUR MERCHANDISE ASSORTMENT ITEMS SUCH AS CASUAL WEAR, RAINWEAR AND JACKETS, ACCESSORIES, SWIMWEAR, AND SHOES.  FOR EACH CATEGORY OF MERCHANDISE, DESCRIBE THE FASHION LOOK AND FABRICATIONS YOU ARE USING AT EACH STORE.

EACH BOARD (20" X 30") WILL BE PRESENTED IN CLASS.  WE WILL CRITIQUE EACH BOARD PRESENTATION.

USE "ACTION" WORDS FROM CHAPTER 9 AND PREVIOUS CHAPTERS IN YOUR PRESENTATION.

DESCRIBE EACH LOOK IN ACCORDANCE WITH YOUR TARGET MARKET - YOUR JOB IS TO MEET THE NEEDS OF YOUR CHOSEN MARKET AND TELL US WHY YOUR TARGET MARKET WILL PURCHASE YOUR CLOTHES.  GO IN TO DEEP DETAIL ON CHOSEN LOOKS AND FABRICATIONS USING ACTION WORDS FROM EACH CHAPTER.

HERE ARE YOUR PICKS:

Anthony

- Tweens in New York m.i. / genXers in Atlanta l.i.

Heather

- teens in New York l.i. / genXers l.a. M.i.

Ashley

- New York m.i. Tweens / Jamaica seniors l.i.

Andrea

- Seattle m.i genX / Miami l.i. Teen

Tiffany

- New York genX m.i. / Miami boomers l.i

TAtiana

Atlanta l.i. Senior / L.A m.i. Teens

Jakai

Paris m.i. GenX / San Francisco l.i Tweens

Chantel

California l.i. / u.k. boomers m.i.

Kayla

Spain m.i. GenX / New York l.i. Teens

Linda

M.i. New Jersey boomers / l.i. Seniors Philadelphia

Brielle

Paris m.i. Tweens / New York l.i. Gen Xers

IF I AM MISSING ANYONE OR ANYTHING PLEASE LET ME KNOW ASAP!

PREPARE ANY QUESTIONS YOU MAY HAVE FOR TOMORROW'S CLASS